Senior Manager, Partnership Marketing
22 days ago
Boston
Job Description Apply now: Sr. Manager, Partnership Marketing, location is Hybrid (Boston, MA). The start date is ASAP for this Permanent position. Job Title: Sr. Manager, Partnership Marketing Location-Type: Hybrid (Boston, MA) Start Date Is: ASAP Duration: Permanent Compensation Range: $120,000 - $125,000 discretionary bonus Benefits: Eligible for Health, Dental, Vision, 401K, PTO Must be authorized to work in the U.S. This position is not eligible for sponsorship . Job Description: Lead partnership marketing strategy and integrated go-to-market activations across Basketball and other key sports, driving athlete partnerships, brand storytelling, and cross-functional marketing initiatives that strengthen consumer engagement and commercial performance. Day-to-Day Responsibilities: • Lead partnership marketing strategy for Basketball and additional sports initiatives., • Manage relationships with athletes, agents, agencies, and strategic partners., • Develop and execute integrated marketing campaigns across product launches and seasonal initiatives., • Partner cross-functionally with Product, Brand Marketing, Social, PR, eCommerce, Retail, and Sales teams., • Oversee creative development from concept through launch., • Identify new athlete, talent, and partnership opportunities., • Attend basketball events, tournaments, camps, and industry activations., • Manage partnership budgets, campaign timelines, and performance metrics., • Develop agency briefs for social, influencer, experiential, and integrated campaigns., • Support athlete content creation across digital, retail, social, PR, and eCommerce channels., • Manage, mentor, and develop a team of two Partnership Marketing Managers., • Monitor sports, culture, and industry trends to identify emerging opportunities. Minimum Requirements: • 8 years of experience in sports marketing, partnership marketing, athlete marketing, or brand partnerships., • Strong expertise within Basketball and deep understanding of basketball culture., • Experience managing athlete, talent, or sports partnerships., • Proven experience creating partnership marketing plans and integrated go-to-market strategies., • Experience leading and developing a marketing team., • Strong cross-functional collaboration with Product, Marketing, PR, Social, Digital, and Sales., • Excellent project management and stakeholder management skills., • Ability to manage multiple initiatives in a fast-paced environment., • Self-starter with exceptional organizational and communication skills., • Bachelor's degree in Marketing, Sports Management, Communications, Business, or related field. Preferred Qualifications: • Experience outside of the footwear industry (consumer brands, sports organizations, agencies, etc.)., • Existing network within professional, collegiate, or grassroots basketball., • Experience negotiating partnership agreements., • Background in influencer marketing or talent management., • Golf, soccer, or tennis marketing experience.