Director of Marketing - Versatile High-Performance Coatings
23 hours ago
Grapevine
Versatile High-Performance Coatings is looking for a results-driven Director of Marketing to lead our marketing organization and accelerate our next stage of growth. This is not a traditional brand-focused marketing role. We are looking for a hands-on marketing leader who understands that marketing must drive measurable business results — new customers, customer retention, e-commerce growth, and revenue. Reporting directly to the President, the Director of Marketing will own the full marketing function, including customer acquisition, paid media, e-commerce, email and lifecycle marketing, social media, content, SEO, product positioning, trade shows, marketing analytics, and team leadership. What You'll Own • Develop and execute the annual marketing strategy with new professional contractor acquisition as a primary objective., • Drive measurable growth in new customer accounts, conversion rates, customer retention, and marketing-attributed revenue., • Lead paid media strategy across Google Search, Meta, and emerging B2B trade channels, with direct accountability for ROAS and customer acquisition costs., • Own Versatile.net and our e-commerce channel as revenue-generating assets, improving qualified traffic, conversion rates, product pages, SEO, technical content, and the overall customer purchasing experience., • Build and manage lifecycle and email marketing programs, including onboarding, product education, reorder, retention, and customer reactivation campaigns., • Own product positioning and go-to-market strategy for our coatings portfolio., • Lead social media and content strategy with a focus on customer acquisition, retention, contractor case studies, job-site content, and customer proof., • Build, lead, develop, and hold accountable a high-performing marketing team., • Partner closely with Sales and Operations on product launches, promotions, pricing communication, customer targeting, and business priorities., • Own the marketing budget and continuously evaluate where investments are producing the greatest return., • Establish and manage marketing performance reporting covering customer acquisition, website conversion, email performance, paid media ROAS, and other critical KPIs., • Lead and hold accountable external agencies, creative partners, developers, and marketing technology vendors., • Own marketing attribution and data integrity, reconciling digital platform performance with actual customer and revenue data., • Lead trade show and event marketing, including integrated pre-event, event, and post-event campaigns., • Own the annual promotional calendar and execute campaigns from strategy and offer development through launch, sales enablement, and performance analysis., • Maintain strong and consistent brand standards across all customer-facing channels. What We're Looking For We're looking for a marketing leader who combines strategy, analytics, leadership, and hands-on execution. The ideal candidate will bring: • 7+ years of progressive marketing experience, including at least 3 years with direct accountability for customer acquisition and marketing revenue contribution., • Proven success leading marketing in a B2B and e-commerce environment., • Strong experience managing paid media with direct accountability for ROAS, customer acquisition costs, and conversion performance., • Hands-on knowledge of Google Ads, Meta Business Suite, Google Analytics, HubSpot, and MailChimp., • Demonstrated experience building lifecycle and email marketing programs tied to measurable retention and revenue results., • Strong understanding of e-commerce conversion optimization, SEO, digital customer acquisition, and marketing analytics., • Experience leading and developing marketing professionals across multiple disciplines., • Experience managing external agencies and holding partners accountable to measurable business outcomes., • Strong analytical skills and the ability to translate performance data into confident investment and strategic decisions., • The ability to operate successfully in a fast-paced, owner-led business where leaders are expected to think strategically while remaining close to execution., • A Bachelor's degree in Marketing, Business, Communications, or a related field is preferred; equivalent experience will be considered. Experience marketing to professional contractors, applicators, dealers, or trade customers is a strong advantage. Experience in specialty coatings, building products, flooring, or a related contractor-facing industry is also highly desirable. Experience working within EOS or a comparable operating system, including scorecards, quarterly Rocks, and weekly leadership meetings, is strongly preferred. The Leader We're Looking For Success in this position requires more than marketing expertise. We are looking for someone who: • Thinks like a business leader, not simply a marketer., • Understands the connection between marketing investment and revenue., • Uses data to make decisions and is willing to change direction when the numbers support it., • Builds strong teams and establishes clear expectations and accountability., • Collaborates effectively across Sales, Operations, IT, and executive leadership., • Can hold agencies and vendors accountable rather than relying on them to set strategy., • Is comfortable balancing long-term brand development with immediate customer acquisition and revenue goals., • Thrives in an entrepreneurial environment where strategy and execution go hand in hand. Why This Role Matters The Director of Marketing will have significant influence over how Versatile High-Performance Coatings grows its customer base and expands its market presence. We are looking for a leader who can build a disciplined, measurable marketing engine — one where success is defined by customers acquired, customers retained, conversion improved, and revenue generated. If you are a marketing leader who loves building teams, challenging assumptions, using data to make better decisions, and turning marketing investment into measurable growth, we'd like to hear from you. Apply today to join Versatile High-Performance Coatings as our next Director of Marketing. Why Join Versatile? This isn’t a brand-awareness role—it’s a growth leadership role. You’ll have direct visibility with executive leadership, full ownership of marketing performance, and the opportunity to build a marketing engine that drives real business results. Employee Perks Competitive Compensation We offer market-driven pay to attract and retain top talent. Comprehensive Benefits Package Includes medical coverage supported by a company-funded HRA, paid telemedicine and health advocacy services, HSA and FSA options, dental and vision insurance, paid short-term disability, long-term disability, company-paid basic life and AD&D insurance, and access to supplemental life, critical illness, and accident coverage. Flexible PTO Program Take the time you need with our flexible paid-time-off policy. 401(k) With Employer Match Grow your retirement savings with a competitive 4% company match. Partner Incentive Program Rewarding performance and partnership through incentive opportunities. Exclusive Sports Perks Enjoy premium tickets—including VIP suite access and parking—to Dallas Mavericks, Texas Rangers, and Dallas Stars games. Ready to Drive the Growth of a Powerhouse Brand? If you are motivated by measurable impact and passionate about delivering exceptional brand experiences, we would love to meet you. • Apply today and help us build the future of Versatile High-Performance Coatings