Performance Marketing & SEO Specialist
hace 2 días
Indianapolis
AllPosters.com is hiring a Performance Marketing & SEO Specialist to take our brand to the next level! AllPosters.com, owned by Trends International LLC, is your one-stop shop for all pop-culture self expression. Our products go beyond just posters - we offer self expression to our customers through bookmarks, stickers and calendars as well. Whether your thing is Spiderman, NFL, Mickey Mouse, or K-Pop Demon Hunters, we have it all! The Performance Marketing & SEO Specialist is responsible for driving qualified traffic and revenue for AllPosters.com through paid search, affiliate partnerships, and organic search. This role manages day-to-day execution across Google Ads, Microsoft/Bing Ads, Criteo, and Meta, oversees affiliate relationships on platforms such as Rakuten, and owns the technical and content SEO roadmap. The ideal candidate is analytically rigorous, self-directed, and passionate about connecting the right audience to the right product at every stage of the purchase funnel. This role reports on-site to our Indianapolis facility Monday-Friday. General Responsibilities: Paid Search Management (Google, Microsoft/Bing, Criteo, Meta) • Plan, launch, and optimize paid search campaigns across Google Ads, Microsoft Ads (Bing), Criteo, and Meta Ads with a focus on ROAS and revenue efficiency, • Own campaign architecture including campaign and ad group structure, keyword strategy, bid management, and audience targeting, • Monitor and manage daily, monthly, and annual budgets; flag pacing issues and reallocate spend to maximize return, • Write and test ad copy, creative briefs, and landing page recommendations to improve click-through and conversion rates, • Conduct ongoing search term analysis, negative keyword management, and competitive research, • Produce regular performance reports and translate data into clear recommendations for leadership, • Stay current on platform updates, beta features, and industry best practices across all paid channels Affiliate Partner Management • Manage AllPosters’ affiliate program on Rakuten and other relevant networks, including publisher recruitment, activation, and relationship management, • Negotiate commission structures, promotional placements, and exclusive offers with key affiliate partners, • Monitor affiliate performance, identify top and underperforming partners, and optimize the program for revenue and margin, • Ensure affiliate creative assets, product feeds, and tracking links are accurate, current, and compliant, • Identify and onboard new affiliate partners that align with brand and audience strategy, • Report on affiliate program KPIs including revenue, new customer acquisition, and cost-per-acquisition Search Engine Optimization (SEO) • Own the SEO strategy for AllPosters.com, covering technical SEO, on-page optimization, and content strategy, • Conduct ongoing keyword research to identify high-opportunity terms aligned to product categories and customer intent, • Audit and improve site architecture, internal linking, metadata, page speed, and crawlability in partnership with the web/development team, • Develop and execute a content SEO plan that drives organic rankings for priority categories and products, • Monitor organic performance using tools such as Google Search Console, SEMrush, and Botify; report on rankings, traffic, and conversion trends, • Identify and resolve technical SEO issues including duplicate content, redirect chains, indexation errors, and structured data gaps, • Stay informed on Google algorithm updates and adapt strategy accordingly Performance Reporting & Cross-Channel Collaboration • Build and maintain dashboards and reports that track paid search, affiliate, and SEO performance against business KPIs, • Collaborate with the Lifecycle Marketing & Site Merchandising Specialist to ensure channel strategies are aligned, • Partner with the creative and content teams to brief assets needed for paid and organic initiatives, • Share insights with leadership on a regular cadence, highlighting wins, risks, and optimization opportunities Tools, Automation & Process Improvement • Maintain data accuracy and feed implementation across platforms & find ways to optimize at scale, • Develop scalable processes for content creation, deployment, and reporting Skills and Abilities: • Deep hands-on experience with Google Ads and Microsoft Ads campaign management, • Familiarity with Criteo and Meta Ads; experience with shopping/product feed campaigns, • Working knowledge of affiliate marketing platforms, particularly Rakuten Advertising, • Solid SEO foundation spanning technical, on-page, and content disciplines, • Strong analytical ability; comfortable pulling and interpreting data from GA4, Google Search Console, and ad platforms, • Detail-oriented with strong organizational and prioritization skills, • Effective communicator who can translate performance data into a clear business narrative, • Knowledge of licensed consumer products or high-SKU ecommerce a plus, • Ability to connect marketing, product, and customer behavior into one narrative, • Excellent communication skills, simplifying complex insights, • Strong organizational and prioritization skills in a fast-paced environment, • Deep awareness of pop culture, trends, and licensed product opportunities Education/Experience: • Bachelor’s degree in Marketing, Business, Communications or related field, • 3–5+ years of hands-on paid search experience; agency or in-house ecommerce background preferred, • Experience working with product data feeds and shopping campaigns, • Proficiency in Paid search platforms (Google Ads, Bing Ads, Meta Ads), • Proficiency in Google Analytics 4, Google Search Console, and Botify, • Google Ads certification a plus, • Ecommerce merchandising or product strategy, • Experience in licensed consumer products or high-SKU ecommerce strongly preferred, • Ability to leverage technology to gain efficiency, • Comfort using AI-powered tools (e.g., Claude, ChatGPT) to accelerate research, content drafting, campaign ideation, and reporting workflows Physical Requirements: • This role requires communicating effectively in person, by phone, and electronically, • This role requires navigation of multiple screens for several hours at a time, • This role requires observing and comprehending various data and communications, many times with colorful hues and contrast