Senior Marketing Analyst
3 days ago
Darwen
Senior Marketing Analyst \n £50,000 - £60,000 \n Darwen (2-3 days a week on-site) \n This is an exciting opportunity to join a data-led organisation where customer insight is central to driving commercial performance and improving customer experience. \n THE COMPANY \n They are a growing, customer-centric organisation operating across a large network of consumer-facing locations. With a strong focus on personalisation and service quality, they use data to continuously improve engagement, retention, and lifetime value. \n THE ROLE \n As a Senior Marketing Analyst you will play a key role in shaping how data informs decision making across marketing, operations, and customer strategy, with a clear line of sight to business impact. \n Specifically, you can expect to be involved in the following: \n\n • Analyse customer and transactional data across CRM systems, digital platforms, and surveys to identify behavioural trends and opportunities\n, • Develop dashboards and reporting frameworks that track retention, conversion, and customer lifetime value\n, • Support campaign targeting and personalisation through segmentation, cohort analysis, and predictive modelling\n, • Evaluate campaign effectiveness through pre- and post-analysis, measuring uplift, ROI, and channel performance\n, • Lead on customer satisfaction and advocacy analysis, using sentiment analysis and key driver techniques\n, • Translate complex datasets into clear, actionable insights for non-technical stakeholders\n\n SKILLS AND EXPERIENCE \n The successful Senior Marketing Analyst will have the following skills and experience: \n\n • Strong commercial experience in customer insight, CRM analytics, or marketing analytics\n, • Proficiency in SQL and Python, with exposure to tools such as Power BI or Tableau\n, • Experience with segmentation, lifecycle analysis, and campaign performance measurement\n, • Understanding of CRM and marketing channels such as email, SMS, or direct communications\n, • Ability to analyse survey data, including sentiment and driver analysis\n, • Confident communicating insights to a range of stakeholders, including non-technical audience\n, • Familiarity with data privacy and governance best practices\n\n BENEFITS \n The successful Senior Marketing Analyst will receive the following benefits: \n\n • Salary between £50,000 - £60,000 - depending on experience\n\n HOW TO APPLY \n Please register your interest by sending your resume to Majid Latif via the Apply link on this page.