Manager, Marketing and Community Growth
23 days ago
Nanuet
Job Description Manager of Marketing & Community Growth Employment: Part-Time Location: Nanuet, NY (on-site at the restaurant) Pay rate: $26 to $31 per hour, based on experience The Opportunity Chick-fil-A Nanuet is establishing a dedicated marketing function for the first time, and you will lead it, with the local community as its central focus. This is a field-based role. Most of your week is spent in the community and in the restaurant: planning and executing events inside and outside our restaurant, developing partnerships with schools and local organizations, growing catering, and strengthening the brand's presence throughout the market. You are the public face of Chick-fil-A Nanuet in the community, and success in this role depends as much on personality as on strategy. This work calls for someone energetic and outgoing, genuinely comfortable approaching people they have never met, striking up conversation, and representing the brand with warmth and confidence. You do not simply tolerate public-facing work; you are energized by it and take pride in being the person the community associates with this restaurant. This position is best suited to someone energized by direct community engagement rather than desk-based work. You will own a territory, build meaningful relationships, and be measured on tangible outcomes: whether the community shows up for this restaurant. How You'll Spend Your Time Roughly: • ~70% Community & field activation and catering growth. Out in the neighborhood: events, school partnerships, third-party sales, sampling runs, catering outreach and follow-up., • ~15% Cow program and in-restaurant brand presence. Planning appearances, keeping the four walls on-brand., • ~15% Planning and reporting. Monthly growth planning and a KPI report to the Executive Director. These are guides, not guardrails. Some weeks tilt more heavily toward a big event or a catering push. What You Own 1. Community & Field Activation (your primary focus) You are constantly scanning the neighborhood and figuring out how to market to it. You turn that read into events and partnerships that put us in front of the right people. • Build and maintain relationships with local schools, organizations, civic groups, and community leaders, • Identify, pursue, and secure local event and activation opportunities. Aim to participate in or host several activations a week, plus one to two larger events a month., • Plan, promote, and execute in-store activations and community events, including daypart-building moments (e.g., breakfast events that engage parents and children), • Run field marketing tactics directly, for example distributing digital offer cards for a targeted daypart offer at high-traffic spots like the Park & Ride, • Arrange third-party sales with local schools and organizations, • Plan and execute food distributions: handing out free, whole-product samples away from the restaurant to drive trial and awareness, coordinated with Operations for product and staffing, • Own inbound donation and fundraising requests: evaluate, respond, and execute approved partnerships within the giving strategy set with senior leadership, • Plan and run school fundraising programs and spirit nights using Chick-fil-A resources 1. Catering Growth (your primary focus) • Develop and own a catering expansion plan: identify target accounts, build the outreach strategy, and drive inquiry volume, • Own catering inquiry follow-up and the conversion pipeline, • Brief the catering content and promotional materials you need; the Digital Content & Growth Specialist produces them 1. The Cow Program The Cows are one of the most iconic assets in quick-service marketing. Appearances are staffed by Operations team members, so your job is to plan them well and make them count. • Build and maintain a Cow Appearance Plan across school events, activations, sponsorships, and in-restaurant surprise moments, • Coordinate Cow scheduling with Operations so appearances are staffed without disrupting restaurant flow, • Use Plush Cows to surprise and delight guests and create shareable moments, • Coordinate with the Digital Content & Growth Specialist so appearances are captured for content 1. In-Restaurant Brand Presence The brand lives inside the four walls too. • Audit in-restaurant displays, signage, and branded materials regularly for brand compliance, • Manage the community board: keep it current, on-brand, and reflective of local partnerships, • Coordinate seasonal and promotional in-restaurant updates in line with the national brand calendar Cross-Functional Partnership: Operations & Training Field marketing only works if Operations can execute it. • Partner with Operations on in-restaurant and off-site sampling: timing, product, and team member scheduling, • Align every campaign with operational capacity: no activation goes live without an ops-ready plan behind it, • Collaborate with Training on sales contests that motivate the team and drive measurable performance, • Participate in relevant Operations and Training planning meetings Strategy, Planning & Reporting • Lead monthly local growth planning: set priorities, connect activity to sales goals, and align on what's coming, • Develop daypart and channel promotion plans tied to business priorities, • Deliver a monthly KPI report to the Executive Director covering the metrics below How You'll Be Measured You are evaluated on outcomes, not output, weighted toward the field: Primary • Catering inquiry volume and revenue, • Community partnership quality and volume, • School program and food distribution execution, • Daypart promotion engagement and lift (e.g., breakfast) Secondary • Number and quality of activations and events executed, • In-restaurant brand compliance What This Role Is Not • Not remote or hybrid. Community, field, and in-restaurant work requires a consistent local presence., • Not a desk or digital role. A dedicated specialist owns the digital work; you're out in the community and the restaurant., • Not a role that needs a lot of direction. You set the agenda and own the outcomes., • Not a stepping stone to eventually lead. You lead from day one. What We're Looking For We're not looking for the most experienced person in the room. We're looking for the hungriest: someone creative, resourceful, and entrepreneurial who sees problems as opportunities and figures things out. • Energetic and outgoing, with genuine enthusiasm for meeting new people and engaging the public, • Confident starting conversations with people you have not met, and comfortable with face-to-face, public-facing work, • Genuinely love community-facing work and are at your best in front of people rather than behind a desk, • Ready to serve as the face of the brand, representing Chick-fil-A Nanuet with professionalism and warmth in every community setting, • Excellent interpersonal and communication skills, in person and in writing, • •Maintain a polished, professional appearance appropriate to a brand-representative role; personal style and current trends are welcome, provided they remain professional and suitable for representing Chick-fil-A Nanuet, • 3 to 5 years of marketing, community, or brand experience; QSR, hospitality, or local business a strong plus, • A track record of driving measurable business outcomes, ideally through events, partnerships, or field activation, • Experience building and managing community partnerships, school programs, or events, • Comfortable owning a revenue-tied function: you understand marketing exists to drive sales, • Strong cross-functional collaborator who works well alongside Operations and Training, • Comfortable briefing a digital specialist on what you need; you don't have to run social channels yourself, • Reliable, organized, and proactive: 48-hour turnaround on leadership communications Nice to Have • Catering sales or business development experience, • Existing relationships in the Rockland County community, • Experience with school programs, spirit nights, or fundraising, • Familiarity with Chick-fil-A brand systems and resources, including The Studio Why This Role Most marketing jobs at this level put you in a supporting function. This one puts you in the driver's seat: real community relationships to build, a brand playbook that works, and a location ready to grow. Your job is to make the community love this restaurant more, and to make sure that love shows up in the business. Chick-fil-A is consistently ranked among the most beloved restaurant brands in the country. And for the right person, this is the start of something bigger: as this location grows, so does this role.
