Area Director of Marketing
6 days ago
Washington
Job Description Overview Opportunity: Area Director of Marketing, DMV Portfolio The Director of Marketing, DMV Portfolio is responsible for leading the strategic development, positioning, and execution of comprehensive marketing programs for HHM Hotels’ high-profile DMV portfolio. This role works in close partnership with the Senior Director of Marketing, General Managers, and Area Sales & Revenue Leadership to drive market share, total revenue, and brand visibility across both Independent Collection Hotels & Resorts and soft-branded/flagged assets. Centrally based in the Washington, D.C. metropolitan area, this position requires a deep understanding of the local market landscape to craft high-impact promotional strategies, direct agency partners, oversee PR/event activations, and ensure brand integrity. Your Growth Path Senior Director of Marketing Your Focus Strategic Planning & Management • Develop and own annual marketing strategies, business plans, and budgets for the DMV portfolio in direct alignment with HHM revenue goals., • Lead cluster marketing strategies across Independent Collection and branded assets in the DMV area to drive market share and cross-property synergies., • Lead hotel repositioning and rebranding initiatives in close partnership with Sales and Revenue Directors, General Managers, and property executive teams., • Monitor, analyze, and present campaign performance metrics, marketing ROI, and web traffic analytics to key stakeholders and property ownership groups., • Manage and optimize the marketing budget, tracking channel spend and adjusting allocations based on revenue priorities., • Collaborate with Corporate Sales/DOSMs to deliver strategic B2B marketing collateral and high-yield client pitch decks. Marketing Execution • Oversee total marketing campaign execution, crafting high-level creative briefs and setting overall collateral guidelines., • Direct on-property teams and vendors on marketing material production to ensure strict adherence to positioning and brand standards., • Build and lead strategic marketing presentations for ownership meetings, GM quarterly reviews, and regional leadership updates., • Establish and enforce the master editorial and promotional calendars for the DMV region. Content & Asset Management: • Set content and storytelling strategy, providing clear direction to social media agencies, digital partners, and content creators., • Lead property photoshoots and videography production, from creative concepting and shot list approval to photographer selection and final asset approval., • Oversee total asset governance, ensuring all photo galleries, brand repositories, and digital channels display current, high-resolution media., • Manage content distribution across various channels Events & Partnerships: • Direct regional event strategy, overseeing high-profile monthly activations, property launches, and major community events., • Negotiate and secure local brand partnerships, cross-promotional tie-ins, and special offer alliances to expand audience reach in the DMV., • Conceptualize innovative programming, seasonal room packages, and F&B concepts tailored to hyper-local market trends. Public Relations: • Drive PR strategy and agency relationships, establishing key media pitch angles, localized storylines, and crisis communication guidelines, • Direct local PR agencies and media consultants to maximize press coverage, editorial inclusions, and award nominations, • Lead executive media tours, influencer hosting, and brand partnership site visits across DMV properties. As needed., • Maintain organized records of all contracts and agreements Your Background and Skills • Bachelor's degree in Marketing, Advertising, Business or Hospitality/Travel preferred, • Minimum of 5–7 years of progressive marketing experience in hospitality or travel, • Proven experience managing agency relationships, large budgets, and complex multi-property portfolios., • Account Management experience at a digital marketing agency a plus, • Experience with major hotel systems (IHG, Marriott, Hyatt, Hilton) a plus, • Understanding of hospitality/travel industry and marketing solutions preferred, • Advanced proficiency in Google Analytics, metadata/reporting tools, and digital marketing performance platforms., • Strong skills in Microsoft PowerPoint and Excel for high-level owner reporting and data presentation., • Working knowledge of graphic design platforms (Canva, Adobe Creative Suite) and content management systems., • Strategic Vision & Executive Leadership: Ability to translate business goals into revenue-generating marketing plans., • Exceptional Communication: Strong presentation and negotiation skills across GMs, owners, and external partners., • Project & Agency Management: High proficiency in directing external agencies, vendors, and cross-functional teams., • Data-Driven & Budget Savvy: Comfort with analytics, ROI modeling, and financial spend tracking. HHM Benefits and Perks • Competitive wages for full time and part time opportunities, • Medical, Dental and Vision Health Insurance, • Paid Time Off, • 401k Company Match, • Travel Discounts, • Commuter Transit and Commuter Parking Benefits, • Employee Assistance and Wellness Program, • Educational/Professional Development, • Referral Bonus Program Work Environment and Context • Position must be located in DMV, • Candidate must be willing to be onsite at a few different hotel locations, • Minimal travel within the U.S.for hotel activations, events, and photo shoots, • Flexible schedule including occasional nights and weekends to assist with events, • Requires sitting, typing, speaking on the phone and standing for extended periods, walking, pushing, lifting up to 20 pounds, bending and reaching, stooping, kneeling, or crouching., • Practice safe work habits to ensure safety. What We Believe People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It