Director of Corporate Communications
1 day ago
Miami
Job Description Bonita Springs is our Primary Office Location: Remote position with travel as needed, approximately 10%–20% at maximum. We are searching for candidates in Florida and around the Miami & Palm Beach area, but are open to candidates throughout the Northeast and East Coast. Director of Corporate Communications, Primary Responsibilities: • Execute and manage day-to-day external communications initiatives aligned with the company’s corporate communications and PR strategy., • Manage corporate social media channels, content calendars, publishing, monitoring, and brand presence across Management Companies where appropriate., • Identify new digital and social communication opportunities to expand audience engagement and brand visibility., • Conduct peer benchmarking and competitive analysis across senior living, healthcare, REITs, and adjacent industries., • Monitor engagement analytics and provide recurring reporting and recommendations to leadership., • Coordinate website content updates, including leadership announcements, operational updates, awards, press releases, branded programs, and community initiatives., • Support company branding initiatives and ensure consistency across communications channels and materials., • Coordinate production of videos, executive messaging, digital campaigns, photography, and branded collateral., • Maintain communications assets, templates, approved messaging, and content libraries.Internal Communications:, • Lead day-to-day internal communications across corporate departments and operational teams, including operational updates, announcements, employee communications, and corporate newsletters., • Support communications tied to acquisitions, transitions, assimilations, launches, and operational initiatives., • Serve as a communications partner for the Business Assimilation Team (BAT), supporting transition communications, stakeholder messaging, FAQs, and readiness materials., • Support company initiatives, employee engagement campaigns, culture initiatives, awards, and recognition programs., • Assist with executive communications, including talking points, scripts, presentations, FAQs, and employee messaging., • Manage internal communications calendars, workflows, and company intranet content., • Coordinate with departments to ensure timely dissemination of important organizational updates., • Support employee communications during operational events, weather events, emergencies, and company-wide initiatives.Crisis Communications & Reputation Management:, • Draft holding statements, internal alerts, stakeholder messaging, FAQs, operational updates, and media response materials., • Support crisis communications planning and rapid-response execution under the direction of senior communications leadership., • Maintain crisis communications templates, distribution lists, escalation workflows, and response protocols., • Monitor news, social media, and emerging issues that could impact company reputation or operations., • Coordinate with Operations, Legal, HR, and leadership teams during active incidents or sensitive situations.Media, Content & Reporting:, • Develop recurring executive summaries and media reports for leadership., • Oversee daily media monitoring and track industry news, competitor activity, reputation issues, legislative developments, and emerging trends, • Track earned media, executive visibility, social engagement, digital performance, and communications KPIs., • Develop and support communications materials including leadership communications, newsletters, social media content, website copy, talking points, FAQs, community updates, executive bios, corporate fact sheets, and crisis communications., • Maintain editorial calendars and ensure messaging consistency, brand standards, proofreading, and quality control across communications.Communications Operations & Leadership Support:, • Manage communications requests from corporate departments and operational teams., • Develop communications workflows, approval processes, project tracking systems, standardized templates, and toolkits., • Coordinate executive visibility opportunities, speaking logistics, award submissions, conference applications, and executive profiles., • Support employee engagement, recognition, culture, company events, conferences, and internal campaigns., • Analyze digital, SEO, AI-search, and content performance trends and provide recommendations to improve reach and engagement., • Coordinate external vendors, including photographers, designers, videographers, printers, and freelance writers., • Assist with communications vendor, subscription, platform, and budget tracking.Qualifications:, • Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or related field., • 7–10+ years of experience in corporate communications, public relations, healthcare communications, or a related field., • Exceptional writing, editing, proofreading, and organizational skills., • Strong experience managing corporate social media and digital communications platforms., • Experience supporting executive and internal communications initiatives., • Ability to manage multiple priorities and deadlines in a fast-paced, highly collaborative environment., • Experience supporting crisis communications and reputation management preferred., • Familiarity with healthcare, hospitality, senior living, REIT, or multi-site operating environments preferred., • Experience with intranet platforms, CMS systems, social scheduling tools, and media monitoring platforms preferred.