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Review products and customer groups with management to identify marketing requirements and growth opportunities within the African food market. Gather and analyse customer feedback and market insights to support business and marketing decisions. Develop marketing strategies to promote our range of African food products and increase customer awareness. Identify potential customer groups, including retail customers, wholesalers, restaurants, catering businesses, community organisations, and support activities to engage these target markets. Develop and maintain relationships with customers and business partners to understand their requirements and improve customer satisfaction. Maintain records of customer interactions, market research findings and business development activities.