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Marketing Analyst - B2C Home based/UK £40,000-45000 Plus Benefits My client specialise in securing continuing Healthcare funding for who people who require treatment, are looking to recruit a Marketing Analyst is responsible for collecting, analysing and interpreting marketing and business data to provide insights that drive customer acquisition, engagement, retention and revenue growth. The role supports strategic decision-making by measuring marketing performance across digital and offline channels, identifying trends, and recommending data-driven improvements to campaign effectiveness and return on investment. Responsibilities: Marketing Performance Analysis • Analyse marketing campaign performance across digital and traditional channels., • Monitor key performance indicators (KPIs) including:, • Lead volume, • Cost per lead (CPL), • Cost per acquisition (CPA), • Return on investment (ROI), • Conversion rates, • Customer lifetime value (CLV), • Produce regular reports, dashboards and performance reviews., • Identify trends, opportunities and areas for improvement. Data Management & Reporting • Collect and validate data from multiple sources including CRM systems, Google Analytics, advertising platforms and marketing automation tools., • Develop automated reporting processes and dashboards., • Maintain data integrity and ensure accurate reporting., • Present findings and recommendations to stakeholders in a clear and actionable format. Customer & Market Insights • Analyse customer behaviour, demographics and buying patterns., • Conduct segmentation analysis to support targeted marketing campaigns., • Monitor market trends, competitor activity and industry developments., • Support market research initiatives and customer surveys. Digital Marketing Analytics • Track website performance using analytics platforms., • Analyse user journeys, conversion funnels and campaign attribution., • Evaluate SEO, PPC, social media and email marketing effectiveness., • Support A/B testing and conversion rate optimisation initiatives. Strategic Support • Support annual marketing planning and budget allocation., • Provide insight into channel performance and future investment opportunities., • Help forecast lead generation, acquisition costs and campaign outcomes. Skills required: • Minimum 2 years' experience in a marketing analytics or marketing insights role., • Experience working with CRM and analytics platforms., • Strong understanding of marketing metrics and campaign measurement., • Experience producing reports and presenting insights to stakeholders., • Experience with marketing automation platforms., • Experience within a lead-generation or service-based business., • Knowledge of customer journey mapping and attribution modelling., • Advanced Microsoft Excel skills including pivot tables, lookup functions and data modelling., • Strong numerical and analytical capability., • Understanding of database principles and data visualisation., • Experience with Google Analytics, Google Ads, Power BI/Tableau, CRM systems (e.g. Hubspot, Zoho, Salesforce) JBRP1_UKTJ

Business Development Manager - Korea, Taiwan & Asia Pacific Ready to step into a fast-paced, international role at the forefront of cutting-edge technology? We're working with a global leader in technical market research and business intelligence on emerging technologies, on a role covering the Korean and/or Taiwanese markets as part of a wider APAC remit, and can be either fully remote or hybrid based out of their East of England office, with international travel to clients and events. If UK based, some occasional travel to their office would be ideal. The company is open to hiring on either an employed or contractor basis, and candidates can be based in the region or elsewhere, provided you're able to travel extensively. You'll own the full sales cycle for your territory, pitching a mix of bespoke and subscription research products to senior professionals across niche high-tech industries - and you'll receive training from colleagues based in Japan, the UK and the USA. Fluent English plus Korean and/or Mandarin is essential - you'll be the main point of contact for the region, so confident communication in the local language matters. What You'll Be Doing Setting up face-to-face meetings with new prospects for the analyst and business development teams Prospecting for new clients at international events, representing the company at exhibitions Growing the network and brand through hunting and networking, building strategic relationships with senior executives Matching client needs to the right products and services, and confidently articulating the value on offer versus competitors Working closely with analysts and marketing, and maintaining strong client and industry relationships Managing CRM, pipeline, and travel/meeting logistics across multiple stakeholders Delivering presentations and engaging clients worldwide, both virtually and in personWhat We're Looking For You may currently work in events, media, advertising, sponsorship, audience solutions, business intelligence, marketing solutions, or SaaS/tech sales, with: Fluent English, plus Korean and/or Mandarin (essential) A proven sales record and strong prospecting skills Excellent interpersonal and IT skills Confidence engaging senior stakeholders A proactive, self-motivated, adaptable approach Willingness to travel extensively, internationally (fully funded)What's In It For You Flexibility to work remotely or hybrid from Cambridge, as an employee or contractor Extensive international travel across Korea, Taiwan and APAC Hands-on exposure to cutting-edge tech and global markets Training from teams across the UK, USA and Japan High autonomy and real influence on business growth Clear career progression in a global B2B environmentIf you're ambitious, globally minded, fluent in Korean or Mandarin, and excited to combine travel, technology and business development - this could be your next move. Zero Surplus is one of the UK's premier recruitment agencies, based just outside Cambridge. Our recruiters source staff for small and international businesses across the South of England. For registration purposes, please let us know where you are currently based or which locations you are considering, along with your required salary and notice period. Please upload a Microsoft Word version of your CV where possible, excluding text boxes or images. Any data we collect from you will be stored and processed in accordance with Zero Surplus' Privacy Policy