103 Best marketing ecommerce Jobs in Barcelona (August 2026)

Senior Product Manager, User & Lifecycle Analytics

5 days ago

Barcelona

Barcelona AreaStrategy & Product – Product Performance & Lifecycle Intelligence /Full-time /HybridContentsquare is the all-in-one experience intelligence platform designed to be easily used by anyone who cares about digital journeys. With our flexible and scalable platform, organizations quickly get a deep understanding of their customers’ whole online journey.We are a global leader in the experience analytics space, with a growing presence across 15 offices worldwide. We’re here to stay—and we’re looking for team members who are excited to drive impact and help us scale even further.Our aim is to create an inclusive workplace where everyone learns and succeeds. Contentsquare has built a community of individuals who are daring, understanding, and deliberate. We invite you to join us in making the complex simpler—for our customers, their customers, and each other.Important note: Be careful of scammers pretending to be from Contentsquare. We will never ask for money or contact you through random texts. Any communication from our in house Talent Acquisition team will only ever come from our contentsquare.com or @contentsquare-ext.com domain. For more information, visit our careers blog.The RoleWe're looking for a Senior Product Manager to help customers understand how different groups of users behave over time: who converts, who comes back, who becomes more engaged, and who may be starting to drop away.You will lead the product strategy for user segmentation and lifecycle analytics. The work sits between product analytics and marketing technology. You will help customers define meaningful audiences, compare their behavior, understand what drives conversion and retention, and use those insights within Contentsquare and third party tools and platforms.You will work closely with Engineering and Product Design, along with data, identity, AI, and other product teams. Some of the experiences you lead will depend on shared data and analytics services, so the role requires both clear product judgment and the ability to work collaboratively across different domains.The immediate priorities are:Segmentation and filtering: Make it easier for customers to define, save, compare, and reuse audiences across their analyses.User and retention analysis: Help customers move from aggregate trends to cohorts and individual users, compare behavior over time, and identify what contributes to conversion, engagement, and retention.Future lifecycle intelligence: Explore opportunities such as lifecycle stages, engagement scoring, automatic segment suggestions, and predictions related to conversion, retention, or churn.What You'll DoSet Product DirectionDefine the product strategy, roadmap, and success measures for user segmentation and lifecycle analytics.Decide which customer problems to prioritize, balancing customer value, product quality, technical constraints, and business goals.Make clear trade-offs about what the team will and will not build.Communicate product choices to executives, partner teams, and customer-facing teams.Understand Customers and the MarketWork directly with customers to understand how product, marketing, ecommerce, and customer experience teams analyze user behavior.Use customer research, product data, field feedback, and market evidence to guide priorities.Follow developments in product analytics, customer data, and marketing technology, including how other products approach segmentation, cohorts, retention, and activation.Partner with Design and Engineering to test ideas before making larger investments.Build Better Segmentation and Lifecycle AnalysisImprove how customers define, manage, compare, and reuse user segments.Make filtering easier to understand and more consistent across relevant product workflows.Help customers move from a chart, funnel, or retention cohort to the users behind the result without rebuilding the same audience in several places.Develop user-level and retention analysis that helps customers identify changes in behavior and the experiences associated with stronger or weaker outcomes.Explore Predictive IntelligenceInvestigate opportunities such as lifecycle classification, engagement scoring, automatic segmentation, and predictions related to conversion, retention, or churn.Partner with Data and Applied AI teams to evaluate data readiness, feasibility, accuracy, explainability, cost, and customer trust.Validate that customers can understand and act on predictive insights before adding them to the roadmap.Lead Across TeamsWork with Engineering and Product Design from problem definition through launch and iteration.Partner with data, platform, identity, and other product teams when shared capabilities are needed.Define product KPIs and track adoption, usefulness, quality, performance, and customer value.Build strong relationships with Customer Success, Sales, Product Marketing, and other go-to-market teams.Use product performance and customer feedback to adjust priorities after launch.What You'll Need to Succeed5+ years of product management experience in B2B software or another complex data product, with responsibility for strategy, roadmap, and measurable outcomes.Experience in product analytics, customer data, audience platforms, marketing technology, lifecycle and retention products, experimentation, or a closely related area.A practical understanding of segmentation, funnels, cohorts, conversion, engagement, and retention analysis.Strong customer discovery skills and experience using qualitative feedback and product data together to make decisions.Experience working with Engineering and Product Design on products that rely on shared data, APIs, identity, or analytics services.Enough technical depth to discuss data quality, semantics, performance, and architectural trade-offs with engineers.Strong communication and prioritization skills, including the ability to lead across distributed teams without direct authority.What Makes You Stand OutExperience spanning both product analytics and marketing technology.Work on audience builders, customer data platforms, personalization, lifecycle marketing, or marketing automation products.Experience building retention, cohort, or user-level analytics.Familiarity with event-based data, user identity, cross-device behavior, or high-volume analytical queries.Experience developing predictive, recommendation, or machine-learning-assisted product experiences.Why you should join ContentsquareWe invest in our people through career development, mentorship, social events, philanthropic activities, and competitive benefits. We are always assessing the perks we offer to ensure we’re aligned with the employees' needs.Here are a few we want to highlight:- Virtual onboarding, Hackathon, and various opportunities to interact with your team and global colleagues both on and offsite each year- Work flexibility: hybrid and remote work policies- Generous paid time-off policy (every location is different)- Lifestyle allowance- A Culture Crew in every country we’re based in to coordinate regular activities for employees to get to know each other and bond outside of work- Every full-time employee receives stock options, allowing them to share in the company’s success- We have multiple Employee Resource Groups, that offer a safe space for individuals who share common identities, life experiences, or allyship to connect, support one another, and passionately advocate for the issues close to their hearts- And more benefits tailored to each countryContentsquare is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.Your personal data is used by Contentsquare for recruitment purposes only. Read our Job Candidate Privacy Notice to find out more about data protection at Contentsquare and your rights. You can exercise your rights by using our dedicated Data Subject Rights Portal here. Your personal data will be securely stored in our hosting provider’s data center in Oregon (US west). We have implemented appropriate transfer mechanisms under applicable data protection laws.Contentsquare may use AI-assisted tools to help review and screen applications. All decisions involving hiring are made by human reviewers, and your personal data will be processed in accordance with our Candidate Privacy Policy.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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