Marketing Science Lead
2 days ago
Brentford
As Media Measurement Lead, you will be Sky’s senior technical owner for media measurement standards, responsible for building and embedding a unified measurement framework across ATL, digital, testing, econometrics and campaign reporting. You will define the KPIs, methodology principles, evidential standards and confidence thresholds that determine how media performance is assessed, ensuring different evidence sources are interpreted consistently and used for the right decisions. A core part of the role is designing and delivering robust strategic geo-tests and other incrementality experiments that provide credible evidence on what drives growth. You will lead the technical design of these tests end-to-end, from feasibility, market selection, power and KPI definition through to evaluation, interpretation and recommendation. Reporting into the Head of Media Effectiveness, you will work closely with Econometrics, Digital Marketing, Media Planning, Media Strategy, Test & Learn and Publicis to connect measurement approaches into one practical framework for investment decision-making. This is a highly technical leadership role: the successful candidate will combine advanced statistical thinking, hands-on data capability and strong commercial judgement to protect the integrity of evidence while enabling confident media investment decisions. What you’ll do • Own Sky's end-to-end media measurement framework, defining KPI standards, methodological principles, evidential standards and the measurement approaches used to evaluate media investment across ATL and digital., • Act as Sky's senior technical measurement authority, providing expert guidance on measurement design, KPI selection, campaign evaluation and interpretation of results., • Lead the design and delivery of robust incrementality testing programmes, including strategic geo-tests and matched market experiments, ensuring outputs are statistically sound, commercially relevant and decision-ready., • Support the evolution of Sky's digital measurement approach, working with Digital Marketing teams to ensure platform, attribution and incrementality signals are used appropriately and consistently to optimise campaigns and evaluate outcomes., • Create a unified approach to interpreting evidence, integrating econometrics, testing, digital measurement, platform lift studies and campaign reporting into a coherent measurement framework., • Build and develop market-leading measurement capability, leading a team of technical specialists and embedding measurement best practice across Media, Digital, Econometrics and agency partners. Essential Criteria • Deep expertise in experimental design, causal measurement and statistical analysis, with experience designing and evaluating large-scale media tests (including feasibility, power analysis, KPI definition and confidence assessment), ideally including geo-testing or matched market experiments., • Strong understanding of media measurement across ATL and digital, including the strengths, limitations and appropriate application of econometrics, testing, attribution, platform measurement and campaign reporting., • Proven experience developing measurement frameworks, standards or methodologies, with the ability to define consistent approaches to evaluating media effectiveness across multiple channels and evidence sources., • Strong technical capability, including managing complex SQL queries across multiple data sources and using Python (or equivalent) to analyse, automate and interpret measurement outputs., • Proven ability to translate complex measurement, testing and modelling outputs into clear, commercially actionable recommendations, with confidence influencing senior stakeholders and challenging interpretation where appropriate., • Experience leading and developing analysts or technical specialists, building capability in measurement, statistical thinking and evidence-based decision-making. Desirable skills and experience • Experience working with econometric modelling / MMM outputs and integrating experimental findings into broader effectiveness frameworks., • Experience designing measurement approaches for digital marketing, including attribution, platform measurement, incrementality and campaign optimisation, • Experience assessing and challenging third-party measurement methodologies, including agency, platform or measurement partner approaches., • Experience applying advanced measurement techniques to strategic business questions, such as channel effectiveness, budget allocation, audience strategy or creative effectiveness. Benefits and perks There's one thing people can't stop talking about when it comes to life at Sky: the perks. Here’s a taster: Free Sky TV including Sky Sports and Sky Cinema Pension package with up to 9% employer contribution Private healthcare with mental health support Aviva Digital GP and dental insurance Discounts on Sky products, including Sky Mobile, Sky Broadband, Sky Glass and Sky Protect Sharesave and Tech schemes A range of Sky VIP rewards and experiences How you’ll work We've adopted a hybrid working approach to give more flexibility on where and how we work. The hybrid working expectations for this role are 3 days in the office per week. Your office base Osterley Our Osterley Campus is a 10-minute walk from Syon Lane train station. Or you can hop on one of our free shuttle buses that run to and from Osterley, Gunnersbury, Ealing Broadway and South Ealing tube stations. There are also plenty of bike shelters and showers. On campus, you’ll find 13 subsidised restaurants, cafes, and a Waitrose. You can keep in shape at our subsidised gym, catch the latest shows and movies at our cinema, get your car washed, and even get pampered at our beauty salon. Who we are We’re Sky, a leading media and entertainment company who connect millions with entertainment, sports, news and arts through innovative products and services. Working with us means you’ll be bringing the joy of a better experience to more people, every day. All so we can do better and deliver better for our customers, colleagues and society. We’re an equal opportunity employer and value diversity at our company. We're a Disability Confident Accredited Employer, and welcome and encourage applications from all candidates. We will look to ensure a fair and consistent experience for all and will make reasonable adjustments to support you where appropriate. Please flag any adjustments you need as early as you can. Just so you know: if your application is successful, we’ll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer. To be eligible for this role you are required to have the appropriate right to work in the UK. To find out more about working with us, search #LifeAtSky on social media.
