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Marketing Analyst - B2C Home based/UK £40,000-45000 Plus Benefits My client specialise in securing continuing Healthcare funding for who people who require treatment, are looking to recruit a Marketing Analyst is responsible for collecting, analysing and interpreting marketing and business data to provide insights that drive customer acquisition, engagement, retention and revenue growth. The role supports strategic decision-making by measuring marketing performance across digital and offline channels, identifying trends, and recommending data-driven improvements to campaign effectiveness and return on investment. Responsibilities: Marketing Performance Analysis • Analyse marketing campaign performance across digital and traditional channels., • Monitor key performance indicators (KPIs) including:, • Lead volume, • Cost per lead (CPL), • Cost per acquisition (CPA), • Return on investment (ROI), • Conversion rates, • Customer lifetime value (CLV), • Produce regular reports, dashboards and performance reviews., • Identify trends, opportunities and areas for improvement. Data Management & Reporting • Collect and validate data from multiple sources including CRM systems, Google Analytics, advertising platforms and marketing automation tools., • Develop automated reporting processes and dashboards., • Maintain data integrity and ensure accurate reporting., • Present findings and recommendations to stakeholders in a clear and actionable format. Customer & Market Insights • Analyse customer behaviour, demographics and buying patterns., • Conduct segmentation analysis to support targeted marketing campaigns., • Monitor market trends, competitor activity and industry developments., • Support market research initiatives and customer surveys. Digital Marketing Analytics • Track website performance using analytics platforms., • Analyse user journeys, conversion funnels and campaign attribution., • Evaluate SEO, PPC, social media and email marketing effectiveness., • Support A/B testing and conversion rate optimisation initiatives. Strategic Support • Support annual marketing planning and budget allocation., • Provide insight into channel performance and future investment opportunities., • Help forecast lead generation, acquisition costs and campaign outcomes. Skills required: • Minimum 2 years' experience in a marketing analytics or marketing insights role., • Experience working with CRM and analytics platforms., • Strong understanding of marketing metrics and campaign measurement., • Experience producing reports and presenting insights to stakeholders., • Experience with marketing automation platforms., • Experience within a lead-generation or service-based business., • Knowledge of customer journey mapping and attribution modelling., • Advanced Microsoft Excel skills including pivot tables, lookup functions and data modelling., • Strong numerical and analytical capability., • Understanding of database principles and data visualisation., • Experience with Google Analytics, Google Ads, Power BI/Tableau, CRM systems (e.g. Hubspot, Zoho, Salesforce) JBRP1_UKTJ