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Develop and implement sales strategies to increase wholesale sales to restaurants, cafés, takeaways, independent retailers and convenience stores. Build and maintain strong relationships with existing wholesale customers while identifying and securing new business opportunities. Analyse sales performance and recommend suitable products, promotional offers and pricing strategies to increase repeat business. Plan and oversee daily logistics operations to ensure customer deliveries are completed efficiently and within agreed schedules. Monitor competitor activities, wholesale market trends and customer demand to identify opportunities for business growth and service improvements. Prepare management reports covering sales performance, logistics operations and customer trends. Manage and train sales and logistics staff, ensuring effective coordination of customer orders and deliveries.